Four Stages Relay New Opportunities may come to Fresh Wind Market

Source: China Refrigeration Network

The structure of China's economic growth is undergoing a fundamental change unconsciously. Consumption has replaced investment as the first driving force of China's economic growth. The upgrading of household appliances consumption has permeated into various categories, and the consumption demand of indoor air improvement has expanded from the basic temperature and humidity control to a higher level of cleanliness and freshness.

On the one hand, the haze problem is difficult to cure in the short term. On the other hand, consumers' health awareness rises and the quality demand upgrades. It makes the fresh air system combining ventilation and purification functions come into the public's vision. In the long run, the development of fresh air industry in China will experience four stages, and now we have entered the second stage of rapid rise.

Four stages of relay, the fresh air market rose rapidly.

The first stage: industry introduction period

At the end of the 1990s, fresh air products were first introduced in the developed areas of Beijing, Shanghai and Guangzhou . First of all, the developer matching market was launched. The design institute directly drew or obtained project information to follow up, and directly recommended it to the business. Products were sold from the low-end negative pressure products, a small number of buildings (mainly villas) began to use heat recovery products. The brand pattern of fresh air market was dominated by foreign brands.

Phase II: Rapid Increase

With the vigorous development of real estate, more and more projects used sales points to support buildings. Energy-saving real estate projects such as Kangju Demonstration Project, Green Building and Passive Housing, which are mainly promoted by the state, listed fresh air system into the conventional use products. Some individual household users began to contact and accept fresh air products. Relevant associations and industry alliances began to voice, which played a certain role in promoting industry norms. The market contained enormous domestic demand, and a large number of manufacturers poured in to seize the market. However, the fresh air market, brand and products were still in a relatively chaotic state.

The third stage: the period of all-round development

Third and fourth-tier urban real estate projects also begin to support fresh air systems. Individual family self-protection consciousness has been strengthened and purchasing desire is strong. With the development of product diversification, industry transformation, resource integration, mergers and acquisitions or elimination of some small manufacturers, the market has gradually entered a state of standardized development.

The fourth stage: the period of popularization in the future

Relevant national codes will be issued one after another, which will be taken into account at the beginning of the building. Fresh air system will be developed into conventional supporting products of new buildings and transformation supporting products of existing buildings. The fresh air products has quickly become one of household appliances and necessities of life.

Four major challenges exist together and the fresh air market has not yet been standardized

Challenge 1: Lack of industry standards

Fresh air system has no industry technical standards and testing standards. Manufacturers flock to it, but most enterprises have insufficient technical reserves and uneven product quality. Consumers have no choice in the face of many products.

Challenge 2: Chaos in the Price System

Fresh air system is short of mature pricing standards, and the prices of brand products vary greatly. At the same price, there are also differences in consumables, installation fees and service fees. Salespeople will also offer price or complimentary services at will according to consumers' understanding of the market.

Challenge three: Exaggerated detection results

Most of the products of enterprises have not been tested by the third party, and the exaggerated effect of enterprise propaganda has become the industry's routine. Salesmen will show single-time or single-point test results, but fail to explain to consumers that fresh air system operation is a dynamic process, on-site testing can not reproduce complex home environment or long-term testing, the test results will tend to be better.

Challenge 4: Limited Experience Channels

Consumers have no enough knowledge of the fresh air system, and there is no model rooms on the market for real experience. Users who intend to install it will learn from their installed relatives and friends. Acquaintance recommendation has become an important source of customers in fresh air industry.

Driven by dual-effect factors, fresh air market has unlimited potential

The development of fresh air industry is driven by both internal and external factors.

In terms of internal driving factors, the rise of income level, the rise again of birth rate and the deepening of health consumption consciousness are all beneficial to the health industry including the fresh air system. The gradual growth of the middle class is the fundamental factor to support the upgrading of health consumption.

In terms of external environmental factors, persistent haze causes high concern for air quality. The direct cause of the warming of air and fresh air is the outbreak of haze in recent years. Haze incidents have aroused great concern for air quality among consumers. In 2016, Baidu search keywords "Haze", "Air Purifier" and "Fresh Air System" search index reached their peak in recent years.

Therefore, the special situation of China has created a good market environment for the development of fresh air industry. The solution of indoor air needs not only the continuous introduction of fresh air, but also the deep purification of indoor air, so as to create a humanized air environment with constant temperature, humidity, oxygen and cleanliness. In the long run, fresh air and clean air will develop in coordination and exert their own advantages. With the increasing attention of consumers to fresh air system, the development of our company's fresh air purification industry will get better and better in the future.